Project Ethos is a mixed-use development designed to integrate advanced entertainment technology with a versatile array of spaces. It includes 1,400 hotel keys, over 700 residential units, extensive convention and retail spaces, and a dedicated casino area. The project reflects a commitment to iconic, sustainable development, positioning itself as a central hub for business, leisure, and entertainment on a global scale.

Ethos will cater to a broad market, blending high-quality hospitality with commercial and entertainment offerings. With additional features such as convention spaces, a large entertainment venue, and premium retail, Ethos is set to redefine visitor experiences, creating a new model for high-density urban development.

The project features a mixed-use composition, integrating hospitality, residential, retail, and entertainment elements to create a vibrant, 24-hour destination experience. Collaborating with globally recognized hospitality brands, such as Hilton, Hyatt, IHG, and Marriott, the development offers premier accommodations and services. Extensive convention and event space further supports the SouthWest's expanding role as a convention and tourism hub. Additionally, the project aims to enhance economic impact by increasing visitor traffic, supporting local business growth, and boosting regional tourism revenue.